{"id":8381,"date":"2025-05-20T10:16:18","date_gmt":"2025-05-20T10:16:18","guid":{"rendered":"https:\/\/mathiasbruhn.dk\/?p=8381"},"modified":"2025-06-06T10:29:11","modified_gmt":"2025-06-06T10:29:11","slug":"maalrettet-kommunikation","status":"publish","type":"post","link":"https:\/\/mb.dk\/en\/maalrettet-kommunikation\/","title":{"rendered":"Targeted communication: how to reach the recipient"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Kender du det, at du sidder til et m\u00f8de, og nogen taler l\u00e6nge, passioneret og\u2026 lidt ved siden af?<\/p>

De har sikkert en vigtig pointe. Den forsvinder bare i st\u00f8j, fordi den ikke er m\u00e5lrettet dig som modtager<\/b>.<\/p>

Og her kommer pointen:<\/p>

N\u00e5r du kommunikerer \u2013 hvad enten det er en pr\u00e6sentation, en mail eller en samtale \u2013 s\u00e5 g\u00f8r du det ikke for din egen skyld.<\/p>

Du g\u00f8r det for at skabe en effekt hos modtageren<\/b>.<\/p>

Alligevel er det her, mange kommunikerer g\u00e5r galt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

M\u00e5lrettet kommunikation handler om modtageren<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Den st\u00f8rste fejl, jeg ser igen og igen, lyder nogenlunde s\u00e5dan her:<\/p>

\u201cJeg synes bare, det er vigtigt, at de forst\u00e5r, hvad jeg mener\u2026<\/i>\u201d<\/p>

Jep. Det forst\u00e5r jeg godt.<\/p>

Men sp\u00f8rgsm\u00e5let er ikke, hvad du mener \u2013 sp\u00f8rgsm\u00e5let er, hvad de forst\u00e5r.<\/p>

God kommunikation handler ikke om dig.<\/p>

Den handler om dem, du taler til<\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

3 enkle sp\u00f8rgsm\u00e5l, der skaber mere m\u00e5lrettet kommunikation<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

1. Hvem taler jeg egentlig til?<\/strong><\/p>

Er det en travl chef, en bekymret kollega, en skeptisk kunde, en n\u00f8rdet fagf\u00e6lle?<\/p>

Hver af dem har forskellige sprog, forventninger og opm\u00e6rksomhedssp\u00e6nd.<\/p>

Du beh\u00f8ver ikke \u00e6ndre p\u00e5 dit budskab \u2013 men du skal \u00e6ndre p\u00e5 How<\/b> du formidler det.<\/p>

-> Brug deres ord. Tal ind i deres virkelighed. Brug eksempler, de forst\u00e5r.<\/p>

2. Hvad vil jeg have dem til at t\u00e6nke, f\u00f8le eller g\u00f8re?<\/strong><\/p>

Vil du informere? Skabe tillid? P\u00e5virke en beslutning?<\/p>

Alt for mange pr\u00e6sentationer ender i \u201cher er noget, jeg gerne vil sige\u201d \u2013 i stedet for \u201cher er, hvad du f\u00e5r ud af det\u201d.<\/p>

-> V\u00e6r skarp p\u00e5 effekten. Ellers f\u00e5r du den ikke.<\/p>

3. Hvad skal jeg s\u00e5 sige \u2013 og hvad skal jeg lade v\u00e6re med at sige?<\/strong><\/p>

Her bliver det sv\u00e6rt for mange specialister og ledere, der er vant til at \u201chave meget p\u00e5 hjerte\u201d.<\/p>

Men mere information er ikke n\u00f8dvendigvis bedre information.<\/p>

Det skaber bare mere st\u00f8j \u2013 og mindre handling.<\/p>

-> Sk\u00e6r til. Og stol p\u00e5, at det enkle ofte er det st\u00e6rkeste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Har du selv oplevet at blive talt forbi?<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Det har vi alle.<\/p>

Og det g\u00f8r, at vi lukker ned, keder os \u2013 eller begynder at scrolle p\u00e5 telefonen.<\/p>

Men du kan undg\u00e5 det.<\/p>

Ved at t\u00e6nke som en god underviser:<\/p>

Du tager ikke bare din viden og h\u00e6lder den ud over folk.<\/p>

Du former den, s\u00e5 de kan gribe den. Og g\u00f8re noget med den.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Konklusion: Du taler ikke for at h\u00f8re dig selv<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Du taler for at skabe noget i andre mennesker: Forst\u00e5else. Resonans. Beslutning. Nysgerrighed. Motivation.<\/p>\n

S\u00e5 n\u00e6ste gang du skal kommunikere \u2013 start ikke med dit budskab.<\/p>\n

Start med din modtager.<\/p>\n

Og sp\u00f8rg dig selv:<\/p>\n

Hvordan kan jeg sige det p\u00e5 en m\u00e5de, s\u00e5 det lander hos dem?<\/b><\/p>\n

Vil du have hj\u00e6lp til at tr\u00e6ne m\u00e5lrettet kommunikation i dit team eller din organisation?<\/p>\n

S\u00e5 r\u00e6k ud \u2013 jeg holder b\u00e5de workshops og foredrag, der rykker.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Kender du det, at du sidder til et m\u00f8de, og nogen taler l\u00e6nge, passioneret og\u2026 lidt ved siden af? De har sikkert en vigtig pointe. …<\/p>","protected":false},"author":3,"featured_media":8440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\nM\u00e5lrettet kommunikation: s\u00e5dan n\u00e5r du modtageren<\/title>\n<meta name=\"description\" content=\"Effektiv kommunikation handler om modtageren. L\u00e6r at tilpasse dit budskab, s\u00e5 det bliver h\u00f8rt, forst\u00e5et og husket af dem, du taler til.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mb.dk\/en\/maalrettet-kommunikation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e5lrettet kommunikation: s\u00e5dan n\u00e5r du modtageren\" \/>\n<meta property=\"og:description\" content=\"Effektiv kommunikation handler om modtageren. L\u00e6r at tilpasse dit budskab, s\u00e5 det bliver h\u00f8rt, forst\u00e5et og husket af dem, du taler til.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mb.dk\/en\/maalrettet-kommunikation\/\" \/>\n<meta property=\"og:site_name\" content=\"MB & PARTNERS\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-20T10:16:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-06T10:29:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mb.dk\/wp-content\/uploads\/2025\/05\/pexels-elevate-digital-784230-1647905-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"G\u00fcn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"G\u00fcn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/\"},\"author\":{\"name\":\"G\u00fcn\",\"@id\":\"https:\\\/\\\/mb.dk\\\/#\\\/schema\\\/person\\\/f3b2c1cdbf5cec3c50e067ffe7ce162d\"},\"headline\":\"M\u00e5lrettet kommunikation: s\u00e5dan n\u00e5r du modtageren\",\"datePublished\":\"2025-05-20T10:16:18+00:00\",\"dateModified\":\"2025-06-06T10:29:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/\"},\"wordCount\":533,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mb.dk\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/pexels-elevate-digital-784230-1647905-scaled.jpg\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/\",\"url\":\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/\",\"name\":\"M\u00e5lrettet kommunikation: s\u00e5dan n\u00e5r du modtageren\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mb.dk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mb.dk\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/pexels-elevate-digital-784230-1647905-scaled.jpg\",\"datePublished\":\"2025-05-20T10:16:18+00:00\",\"dateModified\":\"2025-06-06T10:29:11+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/mb.dk\\\/#\\\/schema\\\/person\\\/f3b2c1cdbf5cec3c50e067ffe7ce162d\"},\"description\":\"Effektiv kommunikation handler om modtageren. L\u00e6r at tilpasse dit budskab, s\u00e5 det bliver h\u00f8rt, forst\u00e5et og husket af dem, du taler til.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mb.dk\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/pexels-elevate-digital-784230-1647905-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/mb.dk\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/pexels-elevate-digital-784230-1647905-scaled.jpg\",\"width\":2560,\"height\":1440,\"caption\":\"M\u00e5lrettet kommunikation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mb.dk\\\/maalrettet-kommunikation\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mb.dk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00e5lrettet kommunikation: s\u00e5dan n\u00e5r du modtageren\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mb.dk\\\/#website\",\"url\":\"https:\\\/\\\/mb.dk\\\/\",\"name\":\"MB & PARTNERS\",\"description\":\"Mathias Bruhn \u2013 Kurser, workshops og foredrag i karismatisk kommunikation og ledelse\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mb.dk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mb.dk\\\/#\\\/schema\\\/person\\\/f3b2c1cdbf5cec3c50e067ffe7ce162d\",\"name\":\"G\u00fcn\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/306075169983cc62bf12ec1cc807fd1516d46a6c58c1810a9fbd98604e73b37e?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/306075169983cc62bf12ec1cc807fd1516d46a6c58c1810a9fbd98604e73b37e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/306075169983cc62bf12ec1cc807fd1516d46a6c58c1810a9fbd98604e73b37e?s=96&d=mm&r=g\",\"caption\":\"G\u00fcn\"},\"url\":\"https:\\\/\\\/mb.dk\\\/en\\\/author\\\/escalate\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Targeted communication: how to reach the recipient","description":"Effektiv kommunikation handler om modtageren. L\u00e6r at tilpasse dit budskab, s\u00e5 det bliver h\u00f8rt, forst\u00e5et og husket af dem, du taler til.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mb.dk\/en\/maalrettet-kommunikation\/","og_locale":"en_GB","og_type":"article","og_title":"M\u00e5lrettet kommunikation: s\u00e5dan n\u00e5r du modtageren","og_description":"Effektiv kommunikation handler om modtageren. L\u00e6r at tilpasse dit budskab, s\u00e5 det bliver h\u00f8rt, forst\u00e5et og husket af dem, du taler til.","og_url":"https:\/\/mb.dk\/en\/maalrettet-kommunikation\/","og_site_name":"MB & PARTNERS","article_published_time":"2025-05-20T10:16:18+00:00","article_modified_time":"2025-06-06T10:29:11+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/mb.dk\/wp-content\/uploads\/2025\/05\/pexels-elevate-digital-784230-1647905-scaled.jpg","type":"image\/jpeg"}],"author":"G\u00fcn","twitter_card":"summary_large_image","twitter_misc":{"Written by":"G\u00fcn","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mb.dk\/maalrettet-kommunikation\/#article","isPartOf":{"@id":"https:\/\/mb.dk\/maalrettet-kommunikation\/"},"author":{"name":"G\u00fcn","@id":"https:\/\/mb.dk\/#\/schema\/person\/f3b2c1cdbf5cec3c50e067ffe7ce162d"},"headline":"M\u00e5lrettet kommunikation: s\u00e5dan n\u00e5r du modtageren","datePublished":"2025-05-20T10:16:18+00:00","dateModified":"2025-06-06T10:29:11+00:00","mainEntityOfPage":{"@id":"https:\/\/mb.dk\/maalrettet-kommunikation\/"},"wordCount":533,"commentCount":0,"image":{"@id":"https:\/\/mb.dk\/maalrettet-kommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/mb.dk\/wp-content\/uploads\/2025\/05\/pexels-elevate-digital-784230-1647905-scaled.jpg","articleSection":["Uncategorized"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mb.dk\/maalrettet-kommunikation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mb.dk\/maalrettet-kommunikation\/","url":"https:\/\/mb.dk\/maalrettet-kommunikation\/","name":"Targeted communication: how to reach the recipient","isPartOf":{"@id":"https:\/\/mb.dk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mb.dk\/maalrettet-kommunikation\/#primaryimage"},"image":{"@id":"https:\/\/mb.dk\/maalrettet-kommunikation\/#primaryimage"},"thumbnailUrl":"https:\/\/mb.dk\/wp-content\/uploads\/2025\/05\/pexels-elevate-digital-784230-1647905-scaled.jpg","datePublished":"2025-05-20T10:16:18+00:00","dateModified":"2025-06-06T10:29:11+00:00","author":{"@id":"https:\/\/mb.dk\/#\/schema\/person\/f3b2c1cdbf5cec3c50e067ffe7ce162d"},"description":"Effektiv kommunikation handler om modtageren. L\u00e6r at tilpasse dit budskab, s\u00e5 det bliver h\u00f8rt, forst\u00e5et og husket af dem, du taler til.","breadcrumb":{"@id":"https:\/\/mb.dk\/maalrettet-kommunikation\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mb.dk\/maalrettet-kommunikation\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/mb.dk\/maalrettet-kommunikation\/#primaryimage","url":"https:\/\/mb.dk\/wp-content\/uploads\/2025\/05\/pexels-elevate-digital-784230-1647905-scaled.jpg","contentUrl":"https:\/\/mb.dk\/wp-content\/uploads\/2025\/05\/pexels-elevate-digital-784230-1647905-scaled.jpg","width":2560,"height":1440,"caption":"M\u00e5lrettet kommunikation"},{"@type":"BreadcrumbList","@id":"https:\/\/mb.dk\/maalrettet-kommunikation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mb.dk\/"},{"@type":"ListItem","position":2,"name":"M\u00e5lrettet kommunikation: s\u00e5dan n\u00e5r du modtageren"}]},{"@type":"WebSite","@id":"https:\/\/mb.dk\/#website","url":"https:\/\/mb.dk\/","name":"MB & PARTNERS","description":"Mathias Bruhn \u2013 Courses, workshops and lectures in charismatic communication and leadership","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mb.dk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/mb.dk\/#\/schema\/person\/f3b2c1cdbf5cec3c50e067ffe7ce162d","name":"Day","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/306075169983cc62bf12ec1cc807fd1516d46a6c58c1810a9fbd98604e73b37e?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/306075169983cc62bf12ec1cc807fd1516d46a6c58c1810a9fbd98604e73b37e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/306075169983cc62bf12ec1cc807fd1516d46a6c58c1810a9fbd98604e73b37e?s=96&d=mm&r=g","caption":"G\u00fcn"},"url":"https:\/\/mb.dk\/en\/author\/escalate\/"}]}},"_links":{"self":[{"href":"https:\/\/mb.dk\/en\/wp-json\/wp\/v2\/posts\/8381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mb.dk\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mb.dk\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mb.dk\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/mb.dk\/en\/wp-json\/wp\/v2\/comments?post=8381"}],"version-history":[{"count":4,"href":"https:\/\/mb.dk\/en\/wp-json\/wp\/v2\/posts\/8381\/revisions"}],"predecessor-version":[{"id":8385,"href":"https:\/\/mb.dk\/en\/wp-json\/wp\/v2\/posts\/8381\/revisions\/8385"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mb.dk\/en\/wp-json\/wp\/v2\/media\/8440"}],"wp:attachment":[{"href":"https:\/\/mb.dk\/en\/wp-json\/wp\/v2\/media?parent=8381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mb.dk\/en\/wp-json\/wp\/v2\/categories?post=8381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mb.dk\/en\/wp-json\/wp\/v2\/tags?post=8381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}